Berkley Fish Attractants in Fishing Lures & Baits

Berkley® Fishing is your one-stop shop for fishing baits

Berkley - Pure Fishing

The Berkley Pulse Spintail has a unique, erratic swimming action that attracts predators from a distance. Fish it spinning in midwater, jigging on the bottom or vertically from the boat and be amazed by the fish-catching power of this lure!.

Berkley - Pulse Spintail-Holo Perch-14g

Berkley Hit Stick – The Pike Shop

Berkley Pulse Hardbait Pack Pike Lure Set (3pcs)

The Berkley Pro Pack Vertical Lure Set is a versatile set of jigging lures and hooks perfect for predator anglers looking to catch those big perch and

Berkley Pro Pack Vertical

Berkley PowerBait Power Herring 18cm & 23cm(2 Pack) - Fishing

Berkley® Fishing is your one-stop shop for fishing baits

Berkley Fish Attractants in Fishing Lures & Baits

Our predator fishing experts have combined 4 great catching colors of the super realistic Pulse Realistic Roach Shad soft fishing lure with matching jig heads. Life-like fish shape of a real roach, ready-to-fish lures including super sharp jig heads. This roach shape fishing lure mimics the swimming action of a wounded roach, with a great kicking motion that makes the lure flank heavily from side to side.

Berkley Pulse Realistic Roach Prerigged 7cm

Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is compact and

Berkley Money Badger Fishing Hard Bait

Berkley Pulse Spintail 6cm 9g Fishing Tackle and Bait

Berkley's Power Herring is an excellent all-around lure for catching large cod, coalfish, and halibut. This lure has a devastating movement even at a slow retrieve speed, thanks to its curly tail and spare body with paddle tail. The Power Herring is a must-have for any seasoned sea angler thanks to the addition of the Powerbait aroma.

Berkley Power Herring 23cm - 300g Real Mackerel

Berkley Fish Attractants in Fishing Lures & Baits