Invention Awards: A Stronger, Greener Fishing Lure

Attract, Engage, Hire: Winning the War for Early Talent - Black Sun Global

Tin v.s. Lead - Yakima Bait

Coastal Angler Magazine, August 2020

Loughran's history steeped in lure making - Bassmaster

The 2023 Responsible Seafood Innovation Award finalists are taking on big challenges - Responsible Seafood Advocate

The Reaction Innovations Vixen has returned. One of the most dominant topwater walking baits to ever hit the water, it has been a fixture on the pro circuit and club level tournaments across the nation. Constructed from a special formulation of plastic that is harder and more resonant, the Vixen is extremely loud on the retrieve.

Reaction Innovations Vixen Silver Flitter Shad

Small words Instructions

Trophy Time Leaders and Lures 5inch Crank Bait – WB Musky Shop

Made with precision-trolling in mind, the PWC was designed and tested with walleye-trolling expert, Mark Romanack, and has been 2 years in the making.

FireTiger - PWC-789 - Precise Walleye Crank - Bill Lewis

WB Musky Shop presents Trophy Time Leaders and Lures 3 inch Crank Bait. Handmade in the mountains of West Virginia by Steve Gould, the genius behind

Trophy Time Leaders and Lures 3 inch Crank Bait

UK marine scientists discover 'global first' breakthrough for a low impact scallop fishery – Vietnam Fisheries Magazine

Fishing Lures of the Future