Berkley

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same

Berkley Frittside™ Crankbait

Berkley Beer Company

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Don't be left behind! Stock up now on the hottest walleye baits going, at a great price. The Berkley Scented Flicker Shad Pro Pack gives you 3 identical hardbaits in top colors, each with a patent-pending Scent+ Pocket designed to accept a dose of Gulp! Hard Bait Gel (30 ml tube included). Whether casting or trolling, the proven scent attraction of Gulp! is sure to increase your catch, especially in tough conditions.

Berkley Scented Flicker Shad

The Gulp! range of products have been developed exclusively by Berkley

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A revolutionary lure designed for a new groundbreaking technique known as Krejing, the Berkley Krej FFS Jerkbait 100 features a unique upside-down

Berkley Krej FFS Jerkbait 100

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!.

Berkley PowerBait Trout/Steelhead Egg Clusters - Shrimp