Berkley Fishing Lures & Baits

Berkley Digger Fishing Hard Bait is designed to get deep quickly and deliver hard, aggressive action. Berkley rigorously tested over 500 prototypes before finding the perfect balance for the Digger. Created by world-class bait engineers with a team of pro-anglers, this fishing lure delivers an aggressive wobble and side flash with a slow rise at pause that will turn any fish into a sucker. Exceptional casting distance makes this great fish bait to use from the shore or a boat.

Berkley Digger Crankbait Rootbeer Craw 8.5

Berkley Fishing Shares New Forward-Facing Sonar Optimized Baits - On The Water

Berkley J-Walker 100 Topwater Fishing Lure, Bone, 1/2 oz

The new Berkley SquareBull 3.5 is a hard-nosed, heavy-hitting squarebill crankbait made to seek and destroy, covering water efficiently and targeting fish in the 2-5 foot range. The SquareBull has an erratic hunting action and gives off a great amount of flash as it deflects off cover to trigger vicious shallow water strikes. Two razor-sharp Fusion19 trebles get the job done and are tough enough to hold even when bass swipe at your crankbait, a common occurrence with shallow squarebill fishing.

Berkley SquareBull, Spring Craw

BERKLEY Creature Baits

Berkley DEX Spinnerbait 21 g • See the best prices »

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and

PowerBait® Saltwater Rattle Shrimp

Berkley Deep Hit Stick - 10.5 - Clown

Whether you are a weekend warrior or a seasoned pro, this easy-to-use topwater lure is designed to deliver explosive topwater action. Chunk and Wind the Berkley Choppo around cover and in open water for serious waking action. The Choppo’s durable tail propeller won’t melt in your tackle box and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and it swims straight at a variety of speeds.

Berkley Choppo Perfect Ghost