Buy Berkley Fishing Lures, Baits, and Accessories - Omnia Fishing

Berkley Spin Bomb

Take full advantage of forward-facing sonar techniques with the truly revolutionary action of the Berkley Krej Jerkbait. Unlike conventional jerkbaits, the Krej lure swims upward in the water column and falls backward on the pause toward its target. You'll be able to gauge fish reactions on the sonar and work the bait back to the fish just right to trigger strikes. Fish it topwater or subsurface and let the natural darting movement go to work.

Berkley Krej 100 Jerkbait Blue Vapor OB

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers

Berkley J-Walker - EOL

Berkley Krej Omnia Fishing

NEW: Fishing Tackle // Keitech & Berkley

Berkley PowerBait Agent E

Buy Berkley Fishing Lures, Baits, and Accessories - Omnia Fishing

Berkley Clickin' Frittside Building upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty water fishing. With the addition of a single ceramic ball, the Clickin' Frittside delivers an optimized sound profile along with its proven balsa actions. Tack on the durability / casting performance of a plastic bait and you've got yet another Berkley offering that will help you catch more fish.

Berkley Clickin' Frittside 7-Ghost Red Craw

Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Shad. This fishing bait features a unique body design and weight transfer for bullet-like casts. With a size, profile and dive depth to imitate real baitfish, the Berkley Flicker Shad attracts strikes from bass and other game fish. Available in a variety of premium colors to help you match the hatch with a realistic shad profile, it's irresistible to predatory fish.

Berkley Flicker Shad - Uncle Rico