Berkley: Hard Baits

Take full advantage of forward-facing sonar techniques with the truly revolutionary action of the Berkley Krej Jerkbait. Unlike conventional jerkbaits, the Krej lure swims upward in the water column and falls backward on the pause toward its target. You'll be able to gauge fish reactions on the sonar and work the bait back to the fish just right to trigger strikes. Fish it topwater or subsurface and let the natural darting movement go to work.

Berkley Krej 100 Jerkbait Stealth Shad

Berkley PowerBait

Berkley 5 cm Flashy Perch Flicker Shad Pro Pack - 1572448

Berkley Bad Shad Crankbait

Flicker Minnow™ – Fisherman's Factory Outlet

First Look: New from Berkley

Berkley Dredger Hard Bait Lure 3 Length 7/8 Oz 2 Hooks Rusty Shad per 1 1431257 for sale online

Cool new FFS baits, Huge new jig 'n craw, 50 lb limit! – BassBlaster

The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough conditions. David Fritts Pro Tip- Silent, tight actions are ideal when fish are sluggish or heavily pressured. Perfect for very cold or very hot water less than 10 feet deep.

Berkley Frittside 5 Biggun Black Chartreuse

Berkley Cane Walker 110 5/7 oz Saltwater Hard Swim Bait

Berkley Hard Baits in Fishing Lures & Baits

Berkley Hard Baits for Sale

See 19 hot new hard baits - Bassmaster

The Original. The Magic Swimmer is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide and used to attract all species in all types of water, its natural swimming action is just too much for game fish to resist.

Berkley Magic Swimmer American Shad

Berkley Gulp Hard Bait Gel Freshwater Fishing Attractant