Cotton Cordell Big O

The Big O was Cotton Cordell’s first “million-seller,” the first square-lip crankbait ever created. This proven lure still catches plenty of big bass. The buoyant body and cover-deflecting ability is unmatched by other square lips. Three sizes are available (2-, 2½- and 3-inches) in a variety of fish-catching color patterns. The Big O started the square lip crankbait craze, and it’s still leading the charge.

Cotton Cordell Big O Chrome Black 1/3 oz

The Big O was Cotton Cordell’s first “million-seller,” the first square-lip crankbait ever created. This proven lure still catches plenty of big bass. The buoyant body and cover-deflecting ability is unmatched by other square lips. Three sizes are available (2-, 2½- and 3-inches) in a variety of fish-catching color patterns. The Big O started the square lip crankbait craze, and it’s still leading the charge.

Cotton Cordell Big O C77 Chartreuse

The Big O was Cotton Cordell’s first “million-seller,” the first square-lip crankbait ever created. This proven lure still catches plenty of big bass.

Cotton Cordell Big O - Medium Diver

Cotton Cordell Big O Square-Lip Crankbait — Discount Tackle

Cotton Cordell Big O Square-Lip Crankbait Fishing Lure 2, 1/4 oz Triple Threat 3-Pack

The Big O was Cotton Cordell’s first “million-seller,” the first square-lip crankbait ever created. This proven lure still catches plenty of big bass. The buoyant body and cover-deflecting ability is unmatched by other square lips. Three sizes are available (2-, 2½- and 3-inches) in a variety of fish-catching color patterns. The Big O started the square lip crankbait craze, and it’s still leading the charge.

Cotton Cordell Big O - Crawdad

Isca Cotton Cordell Big O C76

Cotton Cordell Big O lures

The late Cotton Cordell transformed Fred Young's wooden Big O carving into plastic in 1973 to create a tougher, more consistently running bait, and

Cotton Cordell Big O Squarebill Crankbait

Cotton Cordell Big O Square-Lip Crankbait Fishing

Fred C. Young's Big-O - Bass Fishing Archives