Down South Lures Texas Roach

Our unique hybrid tail delicately and naturally swims on the fall, triggering bites from the most finicky gamefish.

Down South Lures new for 2023 Salt Water Fishing Lure

Our Southern Shad line of soft plastic baits are offered in a variety of proven fish catching colors. We have colors developed for stained and clear

Down South Lures

The Down South Lures 4-1/2 Paddle Tail Swimbaits 6-Pack are designed to attract redfish, sea trout, flounder, snook and bass and measure 5 long.

Down South Lures Super Model 5 Paddle Tail Swimbaits 6-Pack (Made in USA)

Dying Worm 80 - JV Baits

Perfect for skinny-water saltwater anglers, the Down South Lures Burner Shad uses inspiration from its predecessors to deliver incredible lifelike

Down South Lures Burner Shad

The natural color scheme and authentic swimming motion on the descent create a lifelike appearance that is sure to grab the attention of the nearby fish. 3.5-inch length.

Down South Lures – Xotic Camo & Fishing Gear

The Down South Lures 4-1/2 Paddle Tail Swimbaits 6-Pack are designed to attract redfish, sea trout, flounder, snook and bass and measure 5 long.

Down South Lures Super Model 5 Paddle Tail Swimbaits 6-Pack (Made in USA)

A Must Throw Color In The Kwiggler Ball Tail Jr. For Redfish & Speckled Trout

The Down South Lures 4-1/2 Paddle Tail Swimbaits 6-Pack are designed to attract redfish, sea trout, flounder, snook and bass and measure 5 long.

Down South Lures Super Model 5 Paddle Tail Swimbaits 6-Pack (Made in USA)

Down South Southern Shad Lures