Berkley Fishing Baits in Fishing Lures & Baits by Brand

Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and

PowerBait® Power® Switch

Berkley Fishing Baits in Fishing Lures & Baits by Brand

Brand New - Berkley Gulp Minnow 3 Soft Plastic Fishing Lure - Choose Colour

The new Berkley SquareBull 3.5 is a hard-nosed, heavy-hitting squarebill crankbait made to seek and destroy, covering water efficiently and targeting fish in the 2-5 foot range. The SquareBull has an erratic hunting action and gives off a great amount of flash as it deflects off cover to trigger vicious shallow water strikes. Two razor-sharp Fusion19 trebles get the job done and are tough enough to hold even when bass swipe at your crankbait, a common occurrence with shallow squarebill fishing.

Berkley - SquareBull 2 3/8 Big Money

Gulp! Berkley Fishing Baits in Fishing Lures & Baits by Brand

Berkley Fishing Baits in Fishing Lures & Baits by Brand

Whether you are a weekend warrior or a seasoned pro, this easy-to-use topwater lure is designed to deliver explosive topwater action. Chunk and Wind the Berkley Choppo around cover and in open water for serious waking action. The Choppo’s durable tail propeller won’t melt in your tackle box and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and it swims straight at a variety of speeds.

Berkley Choppo MF Shad

Berkley Flicker Minnow - RLVNT Outdoors

Berkley 2021 Shimma Shrimp 65mm Soft Vibe Fishing Lure - Choose Colour BRAND NEW

Brand New Berkley Forward-Facing Sonar Baits