Rapala All Rapala Fishing Lures in Rapala Fishing Lures

The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a 3-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box.

Rapala Original Floating

The Rapala Original Floating 11 Fishing Lure is the one that started it all and is still the number one go-to! Whether twitched on top as surface

Rapala Original Floating 11 Fishing Lure - Bleeding Hot Olive

Rapala Jigging Rap

Suspending/Neutral Buoyancy Long-Casting Loud Rattles Runs Straight and True Cast or Troll

Rapala Rapala Husky Jerk 06 Fishing Lure 2 5 Inch

The 8 foot running X-Rap Magnum Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger saltwater speedsters. Sleek flat sides create a tight rolling action while the tail keel adds stability at all speeds. Troll the X-Rap Magnum Xtreme fast or slow through reef terrain and around rocky outcrops. Ideal amongst skirted lures or other Rapala lures in a spread.

Rapala X-Rap Magnum Xtreme, HD Squid

Rapala XRMAGXT160HDBSRD X-Rap Magnum Xtreme 6-1/4 inch HD Blue Sardine

Rapala All Rapala Fishing Lures in Rapala Fishing Lures

Sinking at a consistent rate of one foot per second the CountDown allows you to easily target specific depths repeatedly. Whether the fish are suspended at the weed tops or holding on bottom structure the CountDown can get you to them consistently. Trolled or cast this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMC black nickel hooks each lure is hand-tuned and tank-tested to swim perfectly right out of the box.

Rapala Original Floating 2 Gold

Rapala Countdown Magnum 18

Rapala Jointed Balsa Minnow - Bait Finesse Empire

Rapala All Rapala Fishing Lures in Rapala Fishing Lures