Rapala Live Series Floater Fishing Lure, 3.5-in

The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted

The Rapala Original Floater is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait,

Rapala Original Floating Minnow 09 Fishing Lure 3.5 3/16oz Live Pike

Rapala X-Light Crank Mid Runner 3.5cm 4g Lure Crankbait COLORS

With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise

Rapala Jointed Fishing Lure, 2-in

Rapala Countdown Rainbow Trout, 2-3/4-in

The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a 3-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box.

Rapala Original Floating Lure Size 09 Live Walleye

Rapala X-Rap, Live Sucker Lure, 1/4-oz

The Rapala Original Floater is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait,

Rapala Original Floating Minnow 09 Fishing Lure 3.5 3/16oz Purpledescent

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Rapala 09 Original Floater Fishing Lures, 3.5-Inch, Firetiger

The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a 3-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box.

Rapala Original Floating 09 Rainbow Trout

The Storm 360GT Searchbait is the ultimate confidence lure that has been designed to fish anywhere by all skill levels. As a searchbait, it allows you to cover more water, uncovering more fish, but that is just the beginning. Once you locate fish, there’s no need to switch your presentation. The 360GT Searchbait has a natural swimming action, even at the slowest retrieve speeds, that fish can’t refuse.

Storm 360GT Searchbait - Gaga

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is

Rapala Shad Rap, 2-3/4-in