Hollow Belly Soft Bait Lure

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and

Berkley Hollow Belly Soft Lure 150 mm Multicolor

The strike king Shadalicious is a soft swimbait designed to catch more and bigger fish. Everything about the shadalicious-from its action to its lifelike colors-is calculated to improve your catch. This swimbait is so versatile you can rig it on an open jighead, an internal jighead, or with a weighted hook. Fish it with a slow, steady retrieve, and match the hook size to the bait's size, and prepare yourself for amped-up action.

Strike King Shadalicious Swimbait Sexy Blue Back Herring / 4.5

Designed with long casting & fast fishing in mind, the 360GT Coastal Biscay Minnow features a slim, supple body rigged to a tapered jig head with a

360GT Biscay Minnow Soft Bait

Designed by Kevin VanDam to have a slender modified flat side for erratic thumping action with a body size similar to the KVD 1.5 Squarebill. The KVD

KVD Splash Topwater Lure

The BX Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as Best of the Best 2013 Lure, they're the liveliest, yet toughest balsa core baits ever. Balsa on the inside, each is encased with a durable copolymer shell for unbeatable toughness. As a bonus, this construction allows the most incredible, life-like finishes, unlike anything seen before.

Rapala Bx Shad Jointed Crankbait Multicolor

Berkley PowerBait 4 & 5 in. Hollow Belly Swim Bait

Walleye - Fishing - Collections

Featuring Z-Man's exclusive curved paddle tail, its small size is ideal for crappie and white bass, but really shines when largemouth and smallmouth

Slim Swimz Soft Bait 3 in 6 Pack

The KVD 200 jerkbait series has the perfect combination of roll, wiggle and flash. The combination of the proprietary weight transfer system for

KVD 200 Jerkbait - 4.5 in.

YUM Dinger 5 in. Lure Soft Bait

REACTIONI Petite Twerk Soft Bait - 7/PK

Berkley Powerbait Hollow Belly – Stil Fishing

Bekley Powerbait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresisteble scent and flavor - the exclusive Powerbait formula. Fish love Powerbait so much they hold on 18 times longer, giving you the time and confidence to feel more bites - Set more hooks and Catch more fish!.

Berkley - PowerBait Hollow Belly 4 Gizzard Shad

Stripping Hollow Belly Swimbaits for More Action - Wired2Fish