Just Landed: Berkley FFS Baits (like the Krej!)

Berkley Krej Omnia Fishing

Berkley Krej is a revolutionary hard bait that defies conventional jerk-baiting by working its way upwards in the water column, only to fall

Berkley Krej FFS Jerkbait

Take full advantage of forward-facing sonar techniques with the truly revolutionary action of the Berkley Krej Jerkbait. Unlike conventional jerkbaits, the Krej lure swims upward in the water column and falls backward on the pause toward its target. You'll be able to gauge fish reactions on the sonar and work the bait back to the fish just right to trigger strikes. Fish it topwater or subsurface and let the natural darting movement go to work.

Berkley Krej Hankie Pankie

Take full advantage of forward-facing sonar techniques with the truly revolutionary action of the Berkley Krej Jerkbait. Unlike conventional jerkbaits, the Krej lure swims upward in the water column and falls backward on the pause toward its target. You'll be able to gauge fish reactions on the sonar and work the bait back to the fish just right to trigger strikes. Fish it topwater or subsurface and let the natural darting movement go to work.

Berkley Krej Jerkbait - Chrome

Berkley Krej Omnia Fishing

New Berkley LiveScope Baits: Krej, Finisher & Power Switch lures for fishing forward facing sonar

A unique new lure - Bassmaster

Berkley Krej FFS Jerkbait 100

First Cast with a Revolutionary Lure the KREJ!!