Rapala Fishing Lures, Baits & Attractants

The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box.

Rapala Original Floater - Firetiger

The Rapala Original Floating 07 Fishing Lure is the one that started it all and is still the number one go-to! Whether twitched on top as surface

Rapala Original Floating 07 Fishing Lure - Silver Fluorescent Chartreuse

The Rapala Skitter Walk is often regarded as one of the easiest walk-the-dog lures available. Thanks to a large internal rattle, the Skitter Walk

Rapala Skitter Walk Walking Bait

The Ott's Garage OG Deep Tiny 07 Crankbait features flat sides and a longer circuit board bill, which produces a tight wobble finesse-like action that triggers bites in the toughest conditions. It's also completely silent to provide a more natural presence in the water and fool wary bass into biting. Designed by Bassmaster Classic champion, Ott Defoe, the Rapala Ott's Garage Deep Tiny 07 Crankbait unlocks a deeper section of the water column for the Tiny Series. Made from premium balsa wood.

Rapala OG Tiny 4 Citrus Shad

Rapala DT Karl's Bait & Tackle

Throw the stick out and let them fight over it. The X-Rap Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves. Once stopped, this lipless bait dives head-down with a flutter that will make any saltwater predator pounce. To make it better, the X-Rap Magnum Stick’s scalloped internal reflective construction gives off a life-like flash – even with the slightest motion.

Rapala X-Rap Magnum Stick 17 - Mullet

The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box.

Rapala Original Floating

Rapala Original Floater Bleeding Hot Olive; 2 in.

Suspending/Neutral Buoyancy Long-Casting Loud Rattles Runs Straight and True Cast or Troll

Rapala Rapala Husky Jerk 06 Fishing Lure 2 5 Inch

Features: The Rapala Skitter V SKV13 is a 5 1/4 inch, 1 ounce topwater walker. V-Rap body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod Subtle, long gliding action on a slackline. Translucent body and 3D holographic eyes, comes pre-rigged with three 4 VMC trebles. Available in over 10 colors, including both fresh- and saltwater friendly colors. The Rapala Skitter V SKV13 is a 5 1/4 inch, 1 ounce topwater walker.

Rapala - Skitter V Glass Ghost

weighted Body Unique Lip Design Unique wobble. Hand tuned and tank tested External scales

Rapala Rapala Ultra Light Minnow Fishing Lure 2 5 Inch

Rapala Ott's Garage Tiny Classic Craw

Rapala J9 Jointed Minnow – Fishing Addiction Gear