Saltwater Soft Bait - Pure Fishing

Berkley Bekrley Gulp! Saltwater Paddleshad Fishing

Berkley Gulp! Saltwater Paddleshad - 3in - New Penny

Forward-facing sonar is creating more opportunities to catch fish, for those who can read and react quickly. The Berkley PowerBait Power Switch is specially built to help you take advantage of this exciting technology. It starts with its natural baitfish profile and 3D eyes, and of course that irresistible PowerBait flavor is cooked right in.

Berkley PowerBait Power Switch - 3in - HD Blacknose Shiner

Berkley® EU Line, Bait and Other Fishing Equipment

Saltwater Jigs - Pure Fishing

Berkley Soft Bait - Pure Fishing

Saltwater Fishing Bait - Pure Fishing

Berkley Bait - Pure Fishing

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to

Berkley Gulp! Saltwater Shrimp Soft Bait

The Saltwater PowerBait® CullShad is the next level paddletail soft bait for inshore fishing. The paddletail provides a lifelike swimming action to

PowerBait® Saltwater CullShad