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The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to generate a tantalizing falling shimmy and cradle action. The hook creates drag and holds it in the ideal striking position.

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Built off of LIVETARGET’s award-winning Injected Core Technology, the LIVETARGET Sonic Shad Bladebait features a transparent exo-skin and life-like

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