media.purefishing.com/i/purefishing/1131233?w=1000

Fishing tackle from the world's most trusted fishing gear brands - Pure Fishing

Registration Information - Pure Fishing

The World's Favorite Fishing Brands

New Fishing Gear - Pure Fishing

Explore Pure Fishing's Brands including PENN, Berkley, and More

New Fishing Rods - Pure Fishing

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!.

Berkley PowerBait Pre-Rigged Atomic Teasers, Chartreuse Silver Fleck

New Tools & Equipment - Pure Fishing

New Fishing Gear - Pure Fishing

Explore Pure Fishing's Brands including PENN, Berkley, and More